Presented by: Cabinet Makers Association (CMA) 

Attracting and keeping top talent remains one of the industry’s toughest challenges. This session dives into proven strategies for recruiting younger generations, enhancing shop culture, and positioning woodworking as a modern, rewarding career. Learn from leaders who’ve built teams that thrive—and find out how you can do the same.

Learning Objectives:
• Explore innovative approaches to recruiting younger workers and career changers.
• Identify key cultural and leadership practices that improve employee retention.
• Develop messaging to rebrand woodworking as a forward-thinking, high-tech industry.