Presented by: Woodworking Network

Buyers are already using AI-powered tools to research machinery, materials, and vendors. Search results are changing, website traffic patterns are shifting, and marketing teams are under pressure to do more with less. This session cuts through the noise to show where AI actually improves marketing efficiency, how to structure content across your website and social channels so your company remains visible in modern search environments, and how to tie digital activity directly to qualified leads/sales, quotes, and closed jobs. The focus is practical, measurable, and built for real-world wood industry companies.

David Biggs is the Digital Strategy Director for Woodworking Network and regularly helps woodworking industry companies improve their marketing efforts in the fast-paced digital landscape.