Presented by: Cabinet Makers Association (CMA)

You don’t need a massive operation to land luxury work. This session showcases how smaller custom shops are successfully competing in the high-end market through smart branding, selective bidding, and meticulous client service. Discover how to elevate your craftsmanship, pricing, and reputation while staying lean and profitable.

Learning Objectives:
• Understand the unique demands and expectations of luxury clients.
• Learn how to position your shop and brand to attract higher-end projects.
• Implement workflows that maintain quality and service excellence without overextending capacity.

REGISTER NOW*

*Adding this session to your My IWF Show Planner does not register you for the session. To attend, you must register separately by clicking the Register Now link in the session description above, through the registration site, or by visiting a registration desk onsite.