Presented and Sponsored by: FinishWorks

In today’s fast-evolving coatings landscape, innovation happens where connection happens. This panel will dive into how collaboration between manufacturers, equipment suppliers, and customers is transforming the way we coat — through smarter automation, collaborative support, and creative breakthroughs in color.  

We’ll explore how close partnerships across the value chain are driving real progress — from integrating automated finishing systems to using color innovation as a competitive edge. With insights from both sales operations and design perspectives, including the role of dedicated color development teams, this discussion will reveal how shared expertise and aligned goals are pushing the industry forward — creating efficiencies, elevating aesthetics, and redefining what success looks like for customers as we partner with them – all the way across the finish line.