REMINDER   Housing closes July 24, 2026.
SHOW DATES   August 25-28, 2026

The Great American Home Buying Trend is Alive and Well

Even as the housing market continues to be slow, a new survey shows current homeowners will buy again.

More than half of current homeowners — 52 percent — said they fully expect to be back in the market for another home sooner or later. And more than a fifth of those people — 22 percent — said they expect to buy that next home within the coming year.

The Bank of America’s 2026 Homebuyer Insights Report confirms Americans’ long-standing desire for home ownership and indicates that the market could accelerate sooner than many believe.

These findings offer hope not only for builders and contractors but also for companies that sell home furnishings that a turnaround in housing continues to be the dream for Americans.

More than nine out of ten respondents to the survey–, 94 percent– said home ownership provides stability and that’s up from 79 percent just last year. About a third of the survey respondents– 32 percent– said they believed their ability to buy a home was better than a year ago, when that number was just 27 percent. Not surprisingly, the key factor holding down home purchases was affordability.

The survey of 2,000 people — 1,000 home owners and 1,000 renters — was conducted by Sparks Research for Bank of America and included adults 18 years old or older who make or share in household financial decisions and who currently own a home, previously owned a home or plan to own a home in the future.

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August 25-28, 2026

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  • Wednesday 8:30 am* - 5:00 pm
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