The new subscription plan gives consumers a choice of seven in-home services for an annual flat fee.
Give Lowe’s credit for coming up with a way to allow homeowners to do home repairs at a fixed annual cost. The HomeCare+ program provides for up to two visits a year by Lowe’s workers to do repairs and work in a number of home improvement areas for a $99 per year flat fee.
“HomeCare+ is all about simplifying home improvement and making it easier for our customers,” Jen Wilson, Lowe’s senior vice president and chief marketing officer, said in a news release.
“Bringing together a simple, affordable subscription with something that truly sets Lowe’s apart—the expertise of our red vest associates—is how we will deepen loyalty with our customers.”
The new program, being rolled out now, will be available for about three-quarters of the homes around the country, Lowe’s said. And while the initial areas it covers do not include any in the woodworking field, any expansion could conceivably encompass those areas. Right now the program covers: electric dryer vent cleaning, HVAC air filter replacement, refrigerator water filter replacement, electric water heater flush, garage door lubrication, replacing batteries in smoke and carbon monoxide detectors and light bulb replacement.
As the DIY and home improvement business continues to be soft in an economy racked by low home building rates and supply chain issues, Lowe’s has said its home services business was driving growth as consumers held off big-ticket home projects.
This new initiative comes as Lowe’s, like its larger competitor Home Depot, looks to pro builders to account for more of their overall business. It recently relaunched its MyLowe’s Pro Rewards program and introduced an artificial intelligence-enabled Pro Companion, which provides information that helps Pro sales team members be ready for conversations with Pro customers.
“Looking ahead,” the company said, “in our recent survey, our core pro customers indicate they continue to work on smaller-ticket repair projects and that their backlogs remain stable.”
