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Industry & Trends

Engineered Floors Plant Resets from Carpet to LVT Flooring


August 30, 2020 | Bill Esler

Dalton, GA—Engineered Floors LLC will initiate domestic U.S. Luxury Vinyl Tile (LVT) production in its Seretean facility in Dalton, GA. The company says in a statement it plans on using the latest and most innovative manufacturing equipment available.

A complete revitalization of the 1.2 million-sq.-ft. facility will drastically reduce lead times, and also allow for expansion in the future. CEO Robert E. Shaw says Engineered Floors “manufacturing model is to have a large operation which allows for efficient product flow and minimize work in process inventory in the facility. The Seretean facility will certainly permit that model to be executed with our LVT production.”

The domestic production of LVT in north Georgia will provide unique opportunities for research and development, design, and quality assurance, Shaw says, and will bring “a new level of excellence” to the hard surface arena. “With this investment in American-made LVT, Engineered Floors continues to broaden its product assortment.” LVT

Founded in 2009 by Robert E. Shaw, Engineered Floors, LLC is a privately held flooring manufacturer based in Dalton. The company serves multiple markets including retailers under the Dream Weaver brand, Dwellings for new home construction, Engineered Floors Multifamily for the multifamily market, Engineered Floors Hard Surface for the retail flooring market, and Pentz Commercial Flooring Solutions for the Main Street Commercial market. Serving the Specified Commercial Market, the company operates the J+J Flooring Group and EF Contract divisions. The company operates four manufacturing facilities in North Georgia, including the largest, most modern carpet mill in the world.


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