General Finishes: Innovating Wood Coatings Since 1928 For nearly a century, General Finishes has led the way in water-based wood coatings, delivering advanced solutions for professionals and manufacturers. Our commitment to innovation ensures products that meet the industry’s evolving needs—without compromise. Our latest breakthrough introduces renewable resource technology into wood coatings. By incorporating VOC-free ingredients derived from crops like corn, soybeans, wheat, and cotton, we’ve replaced outdated petroleum-based formulas with sustainable alternatives that deliver exceptional performance and environmental responsibility. ENDURO™ – The Gold Standard in Professional Water-Based Finishes General Finishes’ trademarked ENDURO™ line offers a complete range of stains and coatings engineered for durability, versatility, and superior results. Whether you’re finishing wood, MDF/HDF, fiberglass, powder coatings, or pre-primed metal, ENDURO™ has you covered. We provide custom, application-specific formulations for every finishing method—curtain coating, vacuum, roll, or reciprocating. All ENDURO™ products meet or exceed KCMA and AWI performance standards and are VOC-compliant nationwide. Why Choose General Finishes? Sustainable Innovation: Renewable resource technology for a greener future Unmatched Performance: Proven durability across multiple substrates Tailored Solutions: Custom formulations for your unique process Fast Delivery: Same-day shipping from our state-of-the-art U.S. facility Trusted Expertise: Nearly 100 years of leadership in water-based coatings General Finishes combines cutting-edge technology with exceptional service to help you achieve superior results. Discover why ENDURO™ is the professional choice for water-based finishes.