First established in 1912, the purpose of the American Walnut Manufacturers Association is to promote the availability and prestigious image of walnut products while fostering good forest management and raw material conversion practices which maximize the value of the timber resource. The Association is a source of information for interested individuals and landowner groups, though specifically offering support to its member firms with educational materials and guidance; the Association also acts as an advocate in support of the unique grading rules for Walnut lumber as established by the National Hardwood Lumber Association. Because the Association views its membership as the foundation for its existence, it actively seeks prospective members that share the values and common purpose of the organization.