Mass timber is reshaping commercial construction. This session offers a practical overview of US market momentum, which building types are leading adoption, and where the next wave of demand is emerging. Drawing on current market research, we’ll explore regional growth patterns and how mass timber fits across building types, from commercial and mixed-use to industrial. We’ll discuss how developers and owners evaluate and decide on mass timber. We’ll also preview an AI-assisted tool currently in development with the Urban Land Institute (ULI) to help real estate decision-makers assess mass timber possibilities. That perspective translates directly into actionable intelligence for everyone in the room: designers pitching projects to owners, manufacturers and fabricators reading demand signals, and businesses making capital and equipment decisions. Attendees will leave with a clearer read on where the market is heading and how decisions get made at the top of the chain.