The Real American Hardwood Coalition (RAHC) is a voluntary, industry-wide domestic promotion initiative for American hardwoods led by national, regional and state hardwood association executives. Our goal is to increase sales and improve industry stability by raising awareness about the benefits of Real American Hardwood™ products. We need your help to make this happen. Our goals are to create real connections with consumers that will make a real impact on the wood industry. We will do this through a comprehensive marketing campaign that drives consumer demand for Real American Hardwood products. The campaign kicks off with: Social Media: Instagram, Facebook, Twitter Website: RealAmericanHardwood.com In-Store Signage As our funding levels increase, we will increase our social media presence and search capabilities, add content to the website, and create additional in-store displays.