Go West

IWF West – Key Facts for Exhibitors

For returning and new exhibitors, IWF West opens a new marketplace to tap Sunbelt business and buying power.

Get Updates about IWF West

IWF West

Show Profile

  • IWF’s all-new three-day trade show running August 25 to 27, 2027.
  • Located in San Antonio, Texas.
  • Sited in the Henry B. González Convention Center, San Antonio’s premier exhibition space.
  • Biennial companion to IWF Atlanta scheduled between the Atlanta shows.
  • Staged in a major southwestern city central to the rapidly expanding Sunbelt marketplace.
  • Sponsored by the Wood Industry Association (WIA) and produced and managed by Atlanta-based IWF.
Show Launch Footprint
  • Projected size: 70,000 square feet of exhibit space.
  • Projected exhibitor base: 300 manufacturers.
  • Projected attendance: 4,200 registrants.

Show Concept Research Results: Attendee + Exhibitor Reactions

Initial reactions to IWF West have been strong, based on extensive independent research conducted among IWF exhibitor and attendee customers. Both groups expressed positive reactions to the idea of a Western show, especially one located in the state of Texas.

In quantitative research* conducted among current IWF Atlanta exhibitors, 56 percent liked the IWF West show concept with 64 percent liking its key attributes such as the San Antonio location, accessibility for buyers and show duration.

In parallel research conducted among attendees, appeal was even stronger with 63 percent of buyers attending IWF 2024—the most recent Atlanta show—strongly endorsing the IWF West show idea.

*Source: New Trade Show Concept Test study | MMR Research Associates | August 2025

Show Essential Features and Benefits

  • Carefully curated mix of manufacturers representing the best of IWF Atlanta plus new first-time exhibitors making their IWF debut.
  • Perfectly scaled show floor providing buyers quick and easy access to an extensive mix of machinery, machinery-related products and services, components, supplies and non-machinery related products.
  • A more relaxed show environment, in pace and scale, allowing buyers time to explore the products and services they might have missed at IWF Atlanta…and to make more productive connections with new exhibitors.
  • Enhanced networking opportunities in a show environment created to help buyers find new ideas, new solutions and new ways to grow their business.
  • Customized business-building learning and professional development opportunities featuring wood products technology and design experts in an intimate setting geared toward education.

Show Location Profile

  • San Antonio is ideally located for easy access from throughout Texas as well as key western states like Colorado, Utah, Nevada and California.
  • San Antonio is the country’s seventh-largest city. In Texas, only Houston is bigger.
  • San Antonio is serviced by every major airline in the country and is a convenient drive from other big Texas cities such as Houston and Dallas. It is an easy flight from other important western areas in California, Colorado, Nevada and Utah.
  • The city features more than 48,000 hotel rooms, including 15,000 downtown and over 4,000 within walking distance of the convention center.

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