Presented by: Cabinet Makers Association (CMA) 

Attracting and keeping top talent remains one of the industry’s toughest challenges. This session dives into proven strategies for recruiting younger generations, enhancing shop culture, and positioning woodworking as a modern, rewarding career. Learn from leaders who’ve built teams that thrive—and find out how you can do the same.

Learning Objectives:
• Explore innovative approaches to recruiting younger workers and career changers.
• Identify key cultural and leadership practices that improve employee retention.
• Develop messaging to rebrand woodworking as a forward-thinking, high-tech industry.

REGISTER NOW*

*Adding this session to your My IWF Show Planner does not register you for the session. To attend, you must register separately by clicking the Register Now link in the session description above, through the registration site, or by visiting a registration desk onsite.