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What Is a Woodworking Influencer? Find Out and Meet them at IWF 2022

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June 20, 2022 | Bill Esler

Atlanta, GA—IWF announced in May that it would stage its first Woodworking Influencers Lounge (Booth A10620) during IWF 2022.

So what is a “woodworking influencer?” The woodworking industry has long relied on knowledgeable craftspeople with mastery of specific skills, and the ability and willingness to share their knowledge. Educators, of course, and consultants fit into this definition of “influencers.”

RONNIE FULTON, FULTON FINE WOODWORKING

Ronnie Fulton operates Fulton Fine Woodworking in Georgetown, KY, with big followings on YouTube https://youtube.com/c/fultonfinewoodworks and Instagram https://www.instagram.com/fultonfinewoodworks/

But so do the ranks of craftspeople willing to share peer-to-peer. Knowledge and skill sets have been traditionally transmitted through apprenticeships within woodworking companies.

SARA LISTI, TOOL GIRL’S GARAGE

Woodworker Sara Listi posts videos and tool reviews at Tool Girl’s Garage on Facebook https://www.facebook.com/toolgirlsgarage/ at Twitter @toolgirlsgarage, and on Instagram https://www.instagram.com/toolgirlsgarage/ 

The internet, a natural extension of word-of-mouth advertising for business, gives woodworkers the ability to communicate to their local prospects, but also provides exposure to peers far and wide. This phenomenon has given rise to a cohort of woodworking influencers, now an important force in communicating trends in technology, tools, materials, and techniques for producing furniture, cabinetry, and casegoods to hundreds of thousands of woodworking professionals.

MIKE COFFEY, COFFEY CUSTOM BUILDS

Woodworker Mike Coffey, founder of Coffey Custom Builds, is followed by fans at YouTube https://youtube.com/c/CoffeyCustomBuilds and Instagram https://www.instagram.com/coffeycustombuilds/ 

Each of these masters has found a following among the millions employed in the woodworking and related industries. One example is Ronnie Fulton, who opened Fulton Fine Woodworks in Georgetown, KY ten years ago. Provide design, build and install services. I work directly with residential and commercial clients, as well as architects, designers and well respected area remodelers.

DOC WRIGHT, THE WRIGHT EDGE

Doc Wright operates a custom furniture business, The Wright Edge, and posts at Facebook https://www.facebook.com/The-Wright-Edge-1796269350695250/ and Instagram https://www.instagram.com/thewrightedge/

The IWF Woodworking Influencers Lounge (sponsored by Shaper Tools, in Hall A Booth A10620) will serve as a gathering spot for woodworking social media personalities to meet with their thousands of fans during the show.

We’ve included here just a few examples of Woodworking Influencers who will appear at IWF. A complete listing will be published in the next few weeks, including scheduled appearances by select influencers.

ETHAN ABRAMSON, ETHAN ABRAMSON FURNITURE

Thousands of woodworkers follow custom woodworker Ethan Abramson’s popular podcast Building a Furniture Brand. Abramson, who posts at Instagram https://www.instagram.com/thebuildwithethan/ will emcee the Woodworking Influencers Lounge, sponsored by Shaper Tools at IWF 2022.

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August 23 - 26, 2022

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