North America’s Largest Woodworking Event Is Open for Business | Tuesday – Friday | August 25 – 28, 2020

COVID-19 Show Preparedness

 Telling Your Brand Story - MKT6



Wednesday, August 26, 2020 @ 3:30 pm - 5:00 pm


Presented by: Cabinet Makers Association: CMA


Sponsored by: KCD Software

Speakers: Carla Atkinson, Professional Writer: Atkinson Words and Chris Dehmer, Owner: Dark Horse Woodworks

Pricing: Pre-registration through July 31, 2020: $95; Standard pricing August 1 - 28, 2020: $125


This case study will discuss the value of storytelling as an effective way to promote your business. Dehmer, owner of Dark Horse Woodworks in Atlanta, hired Carla Atkinson to finesse his website content in 2013, and she has collaborated with him ever since to tell the stories behind his work creating high-end modern custom cabinetry. They will talk about their collaboration and share ideas for adding the power of stories to your marketing.


See more from on this topic:


» What does storytelling have to do with brand?

© 2020 International Woodworking Fair, LLC Terms Privacy Policy

3520 Piedmont Rd NE #350, Atlanta GA 30305 | (404) 693-8333

loading … please wait