IWF announces New Exhibitor Costs Assistance Program for 2010 Fair

ATLANTA, GA, USA — More incentive to exhibit and feature more products at IWF 2010.

The industry as a whole has been deeply affected by the global economic downturn. Many difficult decisions have been made by business leaders throughout the industry to ensure that as we move from recovery to economic growth that we are all well positioned to succeed.

“The IWF Board of Directors recognizes the importance of investing in our industry by providing our exhibitors financial assistance to help them showcase their products at IWF,” said Riccardo Azzoni, IWF 2010 Chairman and President of Atlantic Machinery Corporation, based in New Millford, Connecticut.

IWF will provide a credit of $1 per square foot that each of our paid exhibitors take at the 2010 Fair for use towards drayage and/or electrical services use at IWF. Azzoni cited an example: “For An exhibitor with a 1,000 square foot booth, IWF will pay $1,000 towards the exhibitor’s GES drayage bill. If the IWF credit is greater than the exhibitor’s drayage bill, the remaining credit will be applied towards the exhibitor’s Georgia World Congress Center electrical bill.”

 “Our industry needs to see the great products that we all have to offer at IWF. The Exhibitor Cost Assistance Program will help the exhibitors demonstrate the best products the industry has to offer and anything else would be short-changing our attendee/buyers,” added Azzoni.