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Industry & Trends

Podcast: Joe Clark’s Big Small Business, Architectural Elements


April 28, 2022 | Bill Esler

In this episode, woodworker Ethan Abramson sits down with Joe Clark, owner of Bellingham, WA-based Architectural Elements.

Before Clark started his company, he tested a lot of different waters to find what was right for him. His path was a winding one, full of good and bad experiences which shaped what his company would become.

Today, Architectural Elements employs more than 50 and produces projects for some of the most well known names across the world. A far cry from where he started, but that is the beauty of the journey—it is not where you start, but where you go.

Follow along as we talk about building your media portfolio to capture more business, growing your company on your own terms, managing employees, and much more.

Learn how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today.

Listen in as Ethan Abramson talks with Joe Clark, owner of Architectural Elements.

Each issue of IWF Network News, your host talks to your favorite furniture makers and woodworking professionals to provide a look at the business behind the furniture business, in Building a Furniture Brand with Ethan Abramson.

You can meet Ethan Abramson and some of the woodworkers featured in his podcast at the IWF Woodworking Influencers Lounge (Booth A10620) sponsored by Shaper Tools, and located adjacent to the IWF Network News (Booth A10618). Register for IWF 2022 here.


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