August 22 – 25, 2018

Georgia World Congress Center | Atlanta, GA| USA

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Expanding your Business in the U.S.

Tuesday, August 21st from 8:30 AM - 4:30 PM

Symposium Code: SFT


Location: TBD

Presented by: Enterprise Innovation Institute at Georgia Tech

Speakers: Ernesto Escobar, International Programs Manager: Innovation Ecosystems at Georgia Tech’s Enterprise Innovation Institute (EI2) and Brandy Nagel, Research Faculty: Economic Development Lab at Georgia Tech


The Expanding your business to the U.S. session is designed to help companies in their decision-making process of expanding their business to the United States. It will use selected tools from the lean startup methodology, currently used by entrepreneurs around the world, applying them to a market expansion process.
Upon successful completion of this program, participants will be able to:

1) define and describe new U.S. customer segments and identify a value proposition for them,
2) implement best practices in doing business in the U.S.,
3) optimize the use of conversation and other interactions with potential partners and customers and,
4) outline a plan on how to move forward with their international expansion.

This workshop is designed for business managers, marketing, and business development professionals. CEOs, COOs, VPs of sales and international affairs may benefit from this workshop. While it is primarily intended for an international audience, the tools presented can be used by any company.


About the Speakers: 
 

 

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Ernestois the International Programs Manager for Innovation Ecosystems at Georgia Tech’s Enterprise Innovation Institute (EI2). EI2 is the largest economic development organization from a university in the U.S. There, Ernesto manages innovation programs in Latin America from business development to execution and evaluation. Ernesto works with government officials and other public and private institutions to create custom programs that foster innovation, commercialization of technologies, increase of industrial productivity and economic development. Ernesto often speaks and conducts workshops for international organizations such as the Inter-American Development Bank (IDB), the Organization of American States (OEA), International Business Innovation Association (INBIA) as well as for governmental organizations.

As an entrepreneur, Ernesto has also mentored dozens of teams in their journey from ideation to first customer and is an expert in the lean startup methodology, startup ecosystem maturation engine and technology and manufacturing and extension services. Ernesto worked previously at Catalyst at Georgia Tech’s VentureLab incubator. He also co-founded FloMera, LLC, a medical device company in the field of microfluidics. Ernesto earned a Bachelor’s degree in Behavioral Science and Peace and Justice Studies from Utah Valley University and a Juris Doctor degree from Emory University School of Law. At Emory, he focused on intellectual property law, transactional law and the commercialization of university technologies.  


 

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Brandy Nagelis Research Faculty at the Economic Development Lab at Georgia Tech. She works with educators and campus leaders to develop entrepreneurship programs. Working with local teams, she designs and implements education, incubation, and acceleration programs to foster innovation, commercialization of technologies and economic development.

Nagel holds a bachelor’s degree in business administration from Brenau University and a master’s degree from Mercer University.