August 22 – 25, 2018

Georgia World Congress Center | Atlanta, GA| USA



Selling to Women
- Today's Greatest Economic Engine


Thursday, August 25th from 2:30 PM - 3:30 PM

Session Code: MKT3

Location: B308 (located in Building B - Level 3)


Speaker: Christine Corelli, President: CHRISTINE CORELLI & ASSOCIATES, INC.  

Women are today’s largest most lucrative and most active market. The latest stats on their buying power may shock you! Christine will provide you with a deep understanding of your female customers, and the know---how you need to increase your brand’s emotional, cognitive and financial share of this powerful buying group. You will learn the 10 differences between men and women, buying groups and factors that build trust, and communication skills that influence them to say “YES” to the sale.

About Christine Corelli IWF ATLANTA has retained highly acclaimed keynoter, author, and consultant Christine Corelli to conduct research and analyze the woodworking industry. She will present her results, conclusions, and recommendations throughout six presentations at IWFAtlanta. Corelli has written six business books, including the best-selling “Wake Up and Smell the Competition, and shared her insight on CNBC, WGN TV, and in over two hundred published articles. This insight stems from working with top-performing sales organizations and companies known for World Class Customer Service. Her impressive client list includes numerous manufacturers and associations in our industry. She will make you think about the way you do business and your plans for the future. Don’t miss her sessions!