Email Marketing -
Techniques for Staying Top
of Mind with Your Customers
Thursday, August 25th from 9:00 AM – 10:30 AM
Session Code: MKT2
Location: B305 (located in Building B - Level 3)
Presented by: Consultingwoodworker.com
Speakers: Ralph Bagnall, Owner: ConsultingWoodworker.com, Susan Bagnall, Owner: ConsultingMarketer.com
Presenters will discuss “Drip Marketing” and other email techniques to stay in touch with customers met at trade shows and keep the conversation going until they are ready to buy. Participants will learn about using email clients like Constant Contact and Mail Chimp, and employing auto-responders to automate email campaigns tailored specifically to customer interest, taking away both general strategies and specific techniques. New customer leads gathered at trade shows, online or from sales calls can be added to the database and these can be nurtured by the same Drip Marketing programs already in place.
About the Speakers:
Ralph Bagnall is a woodworking author and consultant living in Southwest Florida, providing services to large and small companies across the US, Mexico and the Caribbean.
Susan Bagnall is a professional online marketer with over 15 years experience in the medical, payroll, digital publishing and woodworking markets. She assists small businesses to reach new audiences, increase sales leads and boost brand awareness through content creation, social media and email marketing. She lives with her husband, Ralph, in sunny South Florida.