The Color Challenge: Pairing Creativity with Consistency
Wednesday, August 24th from 9:00AM - 10:00AM
Session Code: FAU2
Location: B301 (located in Building B - Level 3)
Presented by: The Sherwin-Williams Company, Product Finishes Division
Speakers: Angela Simone, R&D Color Directory: Global Finishes Group of Sherwin-Williams; Brian T. Martin, Marketing Manager Color and Design: The Sherwin-Williams Company and Bill Allen, Directory of Manufacturing: Showplace Wood Products
Today's consumers want their furniture and cabinets to reflect individuality and authenticity, which can often be accomplished with color. But they also want value, and ever-increasing pressures on margins mean the typical finishing line can't afford inefficient processes or rework to hit the desired look. In this session, Sherwin-Williams Director of Color Marketing Angela Simone will highlight selected 2016 styles from our annual Colormix™ trend forecast, and describe how cabinet and furniture manufacturers can achieve those looks, along with many others, through a balance of good, time-honored technique and smart, next-generation technology.
About the Speakers:
Angela Simone is the R&D Color Director for the Global Finishes Group of Sherwin-Williams. In her role, Angela and her team develop next-generation color management tools and technologies that can be leveraged by OEMs and finishers worldwide. A graduate of Case Western University in Cleveland, Angela has served in a variety of roles in both technical and marketing functions during her tenure with Sherwin-Williams.
Based out of the Global Technical and Design Center located in Greensboro, North Carolina, Brian manages the color and design programs for the Product Finishes Division. Brian works closely with other divisions within Sherwin-Williams to stay abreast of national and global color and style trends. Brian’s career has spanned the globe working in various countries in all areas of product finishes, from formulation to application, to product development with designers from various wood related industries. He holds a Bachelor of Art degree from Georgia Southern University, focused on Illustration, Design & Phototgraphy.