August 22 – 25, 2018

Georgia World Congress Center | Atlanta, GA| USA

Exploring Countertop Options

Tuesday, August 23rd from 9:00am - 5:00pm

Symposium Code: CTP

Location: B311 (located in Building B - Level 3)

Presented by: International Surface Fabricators Association (ISFA)

Speakers: - Keith Haight:
Relang International, LLC
- Kevin Cole, Communication Director: ISFA
- Dave Paxton, Owner: Paxton Countertops & Showers
- Russ Berry, President: A.S.S.T
- Mike Langenderfer, Executive Director of ISFA and Publisher & Editor: Countertops &
  Architectural Surfaces Magazine

ISFA is once again teaming up with IWF to offer a full-day Countertop Symposium on Tuesday, August 23, the day before the show floor opens. The seminar is designed to provide a wealth of information to both established countertop fabricators and those exploring their options in the countertop industry. Industry experts will share information and insights to help you learn about the products and business of the decorative surfacing industry.


Solid Surface Thermoforming
Presented by Keith Haight, Relang International, LLC

If you currently fabricate solid surface and you are looking to enhance your offering, why not consider thermoforming? Solid surface has transitioned very nicely from the residential kitchen countertop into a material that is now being used extensively in commercial applications. This workshop will showcase how solid surface can be thermoformed and thus transformed from flat and horizontal into sweeping 2D and 3D designs that will enhance any project. In this workshop we will outline the required tools and equipment as well as process parameters for successful projects.

At the end of this course, participants will be able to gain a better understanding about the thermoformed applications and designs of solid surface materials by:
1. Discussing the various the tools and materials of thermoforming in the workshop environment.
2. Review the process parameters that will provide guidelines for successful projects.
3. Identifying various applications in which thermoforming can be incorporated to enhance any design and offer your company a competitive edge over the competition.



· Keith Haight currently the Technical Manager for Relang International, LLC: They are the manufacturer of Durasein® Solid Surface and he oversees the technical development of products and programs for the Durasein® brand. He has worked in many different industries for over 30 years with a focus on machine systems and processes. He is a 20 year veteran of the Decorative Surfacing Industry where his expertise is around process optimization, standards, material flow and facility layout. He is a former ISFA Executive Director, Fabrication Manager with DuPont and owned his own consulting business and in these positions has helped many business owners make huge gains to their production and business operations; ultimately making a positive impact on their bottom-line.

Profiting from Diversification of your Countertop Shop
Presented by Dave Paxton, Paxton Countertop & Showers
Dave Paxton, owner of Paxton Countertops & Showers, will discuss how his team was able to grow their business by investing in diversification of both materials offered and methods of going to market. Additionally, he will talk about going beyond just countertops and explain how other applications can lead to increased profits. He will share the intricacies of setting up his shop to handle various materials from laminate to stone, and everything in between. He will also explain methodologies for leveraging a countertop business into a variety of sales markets/business outlets.



· Dave Paxton is the owner of Paxton Countertops & Showers: which is a 30 year old fabricator of stone, quartz, solid surface and a variety of other materials based in Grand Ledge, MI. He leads a team of talented craftsmen, designers and support crew to support customers with cutting edge technology.


Solid Surface Casework: Why it Makes Sense
Presented by Russ Berry, A.S.S.T.

Solid surface used traditionally in counter applications is migrating to other horizontal applications, vertical applications, and even into casework applications. This presentation will cover the various applications where solid surface makes sense for designers and owners and will then present the challenges fabricators will encounter building casework. Casework examples will be presented and technical solutions will be offered to assist anyone interested in producing solid surface casework.


· Russ Berry is President of A.S.S.T. in Hanover, PA: He has been professionally active in the commercial construction industry for over 25 years, and has specialized in commercial architectural solid surface applications for over 15 years. He is a trainer and presenter for the Architectural Woodwork Institute, a long standing member and Past President of ISFA, and is a patent holder for process patents involving solid surface fabrication techniques.


Countertop Industry Outlook: A Forecast of Factors Affecting the Industry
Presented by Kevin Cole, ISFA

Journalist and Researcher Kevin Cole has been supplying an annual forecast for the countertop industry for nearly 15 years and will offer insights into a variety of factors that come into play to determine what the next year, and beyond, will look like for those working in the countertop world. The presentation includes difficult-to-find statistics related to industry share by segment and material, in terms of both square footage and dollars, as well as a culmination of experts’ opinions on the subject and a grouping of relevant statistics all in one place. Attendees will leave with copies of key sections of the various reference materials used and a good idea how the future will fair.


· Kevin Cole is Communications Director for the International Surface Fabricators’ Association, as well as the Publisher &Editor of Countertops & Architectural Surfaces magazine: His past credentials include Associate Publisher of Surface Fabrication magazine, Editor of Solid Surface magazine, Editor of Cutting Tool Engineering magazine, and Associate Editor of THE FABRICATOR magazine, as well as numerous other publications and journalistic endeavors.



Panel Discussion / Q&A with a Distinguished Panel of Industry Experts

Led by Mike Langenderfer, Executive Director of ISFA and Owner of The Countertop Shop in Toledo, Ohio