August 22 – 25, 2018

Georgia World Congress Center | Atlanta, GA| USA

Closets Symposium

Tuesday, August 23rd from 9:00am – 5:00pm

Symposium Code: CLO

Location: B305 (located in Building B - Level 3)

Presented by: CLOSETS magazine and Woodworking Network

Speakers: • Jeff Bruzzesi: Closets Factory
• Mike Mendelssohn: Closets Factory
• Troy Greenberg: Redline Garage Gear
• Bob Lewis, CEO, Closet & Storage Concepts

• Joe Lonardo: Bella Systems
• Laurel Didier, Publisher: CLOSETS magazine
• Bill Esler, Editorial Director: Woodworking Network
• Michaelle Bradford, Editor, CLOSETS magazine
• Jeff Klein: Closet & Cabinets Experts

Demand for organized closets, garages and other home storage areas will rise steadily over the next four years, reaching $10.9 billion in annual sales by 2019. The closet has evolved from white wire frame racks to a luxury experience for consumers, and extended its reach into pantries, home offices, and the fast-growing garage segment.



· Jeff Bruzzesi and Mike Mendelssohn, Closets Factory, Virginia Beach, VA: a closets company builds an entire house for Homerama, with 14 storage solutions designed in it.



· Joe Lonardo, President, Bella Systems, Asbury Park, NJ: moderates The Great Debate-Insource or Outsource – a panel of presenters will weigh the merits of internally produced closets and wood components, versus outsourced supply. Having successfully launched a franchise of his closets business, Lonardo is on the board of the Association of Closets & Storage Professionals.



· Jeff Klein, Closet & Cabinet Experts, Savannah, GA: how to successfully launch an independently operated custom closet business, from a founder of the Association of Closet & Storage Professionals.



· Troy Greenberg, Redline Garage Gear, South Beloit, IL: the garage is the main entrance for many home and increasingly is upgraded to match cars, support hobbies, or make best use of organized space.



· Bob Lewis, Closet & Storage Concepts: has positioned the closet franchise brands for growth through internally manufactured products, acquisitions, and by tapping into interior trends such as Murphy Beds and home offices. g




Also on the program:

· State of the Closet Home Storage Industry: market profile, forecast, outlook for franchises and independent retailers
        – Laurel Didier, publisher, CLOSETS magazine

· Major marketers on the Home Sto+rage Scene: a survey of the supply chain and evolving marketing strategies of industry leaders: Closets Maid, The Stow Company, Sauder’s ClosetTrac, Rubbermaid, and others
       – Bill Esler, editorial director, Woodworking Network

· Closet Design Trends: What Winning Projects Tell Us: a presentation drawn from luxury closet suppliers including Wood Mode, Neff, Best of Houzz, and the annual Top Shelf Closet Design Awards
      - Michaelle Bradford, Editor, CLOSETS magazine

· Closet & Home Storage Technology and Mechanics: A panel session on patented and proprietary designs and design applications.

Sponsored by:

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