August 22 – 25, 2018

Georgia World Congress Center | Atlanta, GA| USA


Wake Up and Smell the Competition -
Sales, Business Development and Competitive Excellence


Wednesday, August 24th from 3:00 - 4:00pm  


Session Code: BMG8

Location: B311 (located in Building B - Level 3)


Speaker: Christine Corelli, President: CHRISTINE CORELLI & ASSOCIATES, INC.

Forget tough.  Today, competition is fierce! This has caused us to apply a more advanced approach to sales and differentiating our business in the marketplace. Competitiveness, excellence and superior selling skills are key. Based on Christine’s best---selling book of the same title, hard---hitting, “no---holds barred” presentation will provide skills and techniques and identify top sales producers are meeting and exceeding their goals in today’s challenging business climate.

About Christine Corelli IWF ATLANTA has retained highly acclaimed keynoter, author, and consultant Christine Corelli to conduct research and analyze the woodworking industry. She will present her results, conclusions, and recommendations throughout six presentations at IWFAtlanta. Corelli has written six business books, including the best-selling “Wake Up and Smell the Competition, and shared her insight on CNBC, WGN TV, and in over two hundred published articles. This insight stems from working with top-performing sales organizations and companies known for World Class Customer Service. Her impressive client list includes numerous manufacturers and associations in our industry. She will make you think about the way you do business and your plans for the future. Don’t miss her sessions!